Brand Story─Pop-up Shop

Jade Leong, is a local fashion designer with a strong passion for fashion since her youth. She took courses related to fashion design at the Macau Productivity and Technology Transfer Centre and studied fashion design at the Shih Chien University, during which she won great honors in many international and Macao’s fashion design contests. Leong keeps working as a fashion designer after she completed her degree  and returned to Macao, and has founded her own fashion brand JADE.L

Brand：“JADE.L” is a local fashion label, focusing on the idea of neutral aesthetics. With the persistence of revealing its product’s texture and detail, JADE.L penetrated its own style in its products. JADE.L designs are strongly inspired by the idea “Be yourself”, therefore, its products are not focusing on fashion trend, but to show its unique interpretation of beauty and style, building up a Macao local neutral fashion label.

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Vincent Cheang,

Cheang Chi Tat is a designer, media producer and musician. He joined Radio Macau in 1989, founded the EPH–Eureka Production House Design Company in 1995. After quitting Radio Macau in 1999, he went on to participate in the establishment of Green Village 738 Radio Station, for which he served as Program Director. In the same year, he graduated from the Graphic Design Program at the Macao Polytechnic Institute. In 2005, Vincent founded the XL CREATION Entertainment Production Company while serving as a tutor in design and illustration for the Macau Productivity and Technology Transfer Centre (CPTTM). In 2007, he established the Band L.A.V.Y., and in 2008 he founded the Live Music Association (LMA), which is dedicated to promoting music and musical exchanges. In 2010, he created his own clothing brand, “Worker Playground”. In 2012, he established the Union Design & Planning Co. Ltd. Currently he is a guest lecturer at the Macao Polytechnic Institute and a tutor for design courses at CPTTM. His brand became the official apparel design and manufacturing partner of the Macao Grand Prix in 2016, and the official apparel partner of the “HUSH!” Full Music in Macao in 2017.

Brand：Worker Playground, created in 2012, was named after Macao’s long-gone Workers’ Stadium. Worker Playground specializes in manufacturing jackets with design elements featuring Macao historical themes, such as local aviation history, Macao’s scenery in the old days, the once-popular sports jai alai and hockey, as well as the varying lifestyles and cultures of different districts in Macao. “For Boys Want to Be Men, For Men Want to Be Boys” is the latest slogan of Worker Playground. It demonstrates that the brand targets both younger and mature men, well manifesting its “ageless” spirit.

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Leo Wong，graduated with a Bachelor of Electronic Engineering from The University of Hong Kong and a Master of Science Diploma in Engineering Business Management from The Hong Kong Polytechnic University. Leo participated in the Pure London Fashion Show and the Hong Kong Fashion Week in 2013. He then went on to participate in the Paris Fashion Week in 2014. In 2015, Leo received a Marketing Planning Award from the Hong Kong Apparel Society and in 2016, received an Award for the Best Small and Medium-Sized Business in Hong Kong from the Hong Kong General Chamber of Small and Medium Business. Leo is currently the Chief Designer of the iGift Uniform Limited.

Brand：SOUL, created in 2016, features black and white as its main colour scheme. With asymmetrical designs as its highlight, it combines 3D cutting, high quality fabric and professional tailoring to offer both quality and comfort. The brand exemplifies modern women’s unique character and style, accentuating women’s creativity, wisdom and charm. In addition to being the eligible brand of the “2016 Subsidy Programme for Fashion Design on Sample Making” launched by the Cultural Affairs Bureau of the Macao SAR Government, SOUL was also a selected project of the Cultural Industries Fund of Macao.

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Akina Lei, graduated in Multi-Media Design at Macao Polytechnic Institute, and went on to obtaining the Fashion Design & Manufacturing Diploma at The Macau Productivity and Technology Transfer Center (CPTTM). In the few years following her graduation, Akina has gained her experiences as a Fashion Merchandiser and Image Consultant,both positions at staple corporate in Macau, which had led her to find inspiration in creating her own collection and was featured alongside other designers at fashion shows and exhibitions. With positive response received from the field, Akina started her fashion label “Salut, ca va ?” in 2010.

Brand：“Salut, ca va ?”－ a casual and warm “Hello, how are you?” revolves around us every day, and the meaning stays the same regardless which hour of the day it is being said. Just as our brand stays true to preserve timelessness and remain unaffected by perceived trends, we believe it is most important to create pieces that fit our patrons. Established in Macau, a city enriched by Continental-European cultures, we hope to reflect this uniqueness through the French phrase, and also the vintage, lace designs in our feminine pieces, infused with romanticism.   One of the local Macau fashion brands, “Salut, ca va ?” is a women’s wear established in 2010, with a signature style in feminism and vintage romanticism,various collections featuring casual wear and attires perfect for special occasions.“Salut, ca va ?” offers tailor made services for male and female clients. Some of our creations include bridal gowns, cocktail dresses and special requested outfits for artists. In 2014, “Salut, ca va ?” began its own workshop to further evolve as an independent fashion brand, with an added focus on providing image consultation and costume design for clients including associations and corporations.

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